Moving away from traditional activities, we seek out hard-to-find experiences and immersive educational journeys and bring them to you. As explorers ourselves, we know first-hand the power that human–nature synergy holds.
But the most cutting-edge encounters aren’t solely about the destination; they’re also about the journey. We do something each time for the environment and the community, making every SNM outing bigger than ourselves and the activity.
SNM is a proud member of the Tourism Industry Association, helping raise awareness of travel and tourism as one of NZ’s largest industries, supporting 225,384 jobs and generating $115 million per day. (pre-COVID).
Helping more people live better lives to become the best they can be.
Leading high-class services of value and quality in elegant outdoor experiences through innovation and curiosity.
Many people sharing and discovering better adventurous journeys through more nature-based and human-powered experiences.
Timeline & Milestones
Chris Lacoste travelled the world with his philosophy of SNM, testing the idea with international perspectives
Many meetings, multiple presentations and a myriad of documents that would soon sculpt the three pillars of what becomes S, N & M
NZ Companies Office Incorporated 6th August. Company number 6960353. NZBN 9429046942968
Duke of Edinburgh Award Accredited Provider. Coast to Coast Endorsed NZOIA Grade 2 Multisport Kayak Instructors. Google Search Console Performance "Website Clicks": 2,300. Only genuine tourism paddle board tour in Auckland (Lucas Creek SuP Tour).
First and only SUPKids provider in New Zealand. Qualmark Silver award quality assured tourism business (ACC000003725). Worksafe Adventure Activities Register: audited in Rock Climbing, Abseiling and Kayaking. Survived COVID through NZ's hardest-hit industry. Google Search Console Performance "Website Clicks": 3,500.
Living Wage employer. Pioneered Bethells Boogie; never done never seen before adventure activity. Worksafe Adventure Activities Register: added Coasteering (Boogie Boarding through sea caves). Partnered with Coast to Coast adventure race to offer Glamping accommodation for athletes – sold out event. Survived COVID, again. Google Search Console Performance "Website Clicks": 7,600.
Established five storage locations nationwide (including Auckland, Christchurch & Wanaka). Worksafe Adventure Activities Register: added Sea Kayaking. Over $400,000 in plant and equipment. Survived COVID, still. Google Search Console Performance "Website Clicks": 12,100. Staff: 1 FTE
Larger warehouse leased for office, shop and logistics. Worksafe Adventure Activities Register: added Rafting. Only commercial Dragon Boat tour company in New Zealand. Google Search Console Performance "Website Clicks": 18,800. Staff: 2 FTE
Google Search Console Performance "Website Clicks": 28,000. SNM guided most Great Journeys of New Zealand scenic trains. 5,000+ customers. Staff: 3 FTE
Qualmark Gold award quality assured tourism business (ACC000003725). Google Search Console Performance "Website Clicks": TBC. Staff: 4 FTE
In today’s modern world where most of us work in offices and live in urban areas, we’re distanced from nature (and ourselves) more than ever. Social media wants to give you power to share your experiences with others. We’re changing that. People need the tools to connect to their own experiences, understanding what happens to them and how others see it.
Whether it’s the physical journey up the mountain or the internal journey of stepping outside your comfort zone, actively connecting with nature alongside other people invigorates ones existentialism.
So we’ve made it our mission to help people discover better ways of living and working by delivering outdoor experiences encouraging and nurturing human–nature relationships. Are you ready to discover more signature experiences?
Social Nature Movement: more than a tripartite name.
Being active outdoors together nourishes our social, spiritual, mental, and physical wellbeing. At Social Nature Movement we take that vitality deeper and broader through the Greek concept hendiatris—“one through three.” Much like the Latin adage omne trium perfectum (everything in threes is perfect), our work is about engaging more people, in more places, through more practices.
Strip any adventure to its core and you’ll find the same triad: friends connecting, wild spaces breathing, and bodies in motion. After all, the best things in life are shared laughter, fresh air, and the freedom to move.
By embracing a holistic lens on the outdoors—and recognising how everything is interwoven—we uncover the very soul of a place and help you reconnect. Lose yourself in the moment, immerse in a journey you’ll never forget, and tick off a Bucket-list essential along the way.
The best outdoor experiences are all about the journey. And the best journeys start with awareness.
Whether it’s a bird flying by, a fallen tree we need to scramble over, or an historical site we encounter, we bring awareness to the details. These teachable moments allow you to make memorable connections between the people you’re with, the place you’re exploring, and the nature surrounding you. It’s what Wikipedia describes as “a loosely organized effort by a large group of people to achieve a particular goal”. An actual top-rated movement that’s good for our sense of community.
At Social Nature Movement, you’re not just another number. Even though we go out into nature as a group, we respond to you on an individual level. By getting to know you and bringing you on board at every opportunity, we create an environment where you have agency over your experience; our A-list feature.
Even in the most built-up urban areas of New Zealand, there are trending must-see adventures waiting around every corner. In parks, by the rivers, at local lookout points… the great outdoors is closer than you think.
From tramping and rock climbing, to kayaking, paddle boarding and everything in between, we offer a whole range of land and water-based outdoor activities in and around Auckland with even more New Zealand locations coming soon; your next-level adventure.
Our network of qualified guides facilitate immersive nature experiences that inspire you, empower you, and straight-up move you; a standout showcase. They give you true insight into the landscape and culture that makes New Zealand so special.
Because our guides have so much experience exploring New Zealand’s natural playgrounds, we can customise (almost) any adventure for your ultimate choice. We are always here to inspire you with the trips we’ve been on. Just ask.
At Social Nature Movement, anyone and everyone is welcome. We create a friendly, safe environment where you can have fun and be yourself; always a crowd favourite. And we guarantee that you’ll leave with new friendships, a sense of adventure, and a burning desire to come back.
Join the movement
